Tuesday 25 September 2012

Social Media Influences Less Than 1% of Online Purchases [STUDY]

See on Scoop.it - Business Updates



Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail than social media.

Ecommerce businesses should concentrate more of their efforts on traditional online marketing That’s the conclusion of a Forrester study released Tuesday, which examined 77,000 online transactions made between April 1 and April 14. The study found that less than 1% of them could be traced back to social networks like Facebook or Pinterest.


Determining how web activity influences purchases is tricky; although many often credit the last touchpoint for a sale, Forrester found that half of repeat customers and a third of new customers touch multiple touchpoints prior to a purchase. As such, certain funnels, like display advertising and e-mail, may be undervalued.


Nevertheless, ecommerce websites still convert more highly than any other channel, accounting for 30% of transactions. Thus it’s smart for retailers to promote their domain names as much as possible.




See on mashable.com

via Tumblr Social Media Influences Less Than 1% of Online Purchases [STUDY]

No comments:

Post a Comment

Note: only a member of this blog may post a comment.