Friday, 19 December 2014

The MOXO Sensor — mPath

The MOXO Sensor — mPath

MOXO sensor

It is challenging to collect accurate data about customer experience – often customers tell interviewers what they think the researcher wants to hear. MIT has worked on a new way to help companies understand those ever-so-important emotions in more objective and accurate ways.

With the MOXO sensor we measured customers’ emotional reactions from their psychophysiology. Two electrodes on the…

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via Tumblr The MOXO Sensor — mPath

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